S14 - Episode #12 - GG Edwards
GG Edwards, @gnara_apparel
What does it take to redesign the outdoors for everyone? Gnara Co-Founder GG Edwards joins our Season 14 finale to share how a glacier in Alaska sparked a revolution in outdoor apparel.
While guiding on the Mendenhall Glacier, GG faced a choice every woman in the backcountry knows too well: trek across crevasses and peel off layers in freezing temps, or risk dehydration. Instead, she asked a simple question — what if her fly worked like the guys'? That idea became the patented GoFly® zipper and the brand now known as Gnara (formerly SheFly).
In this conversation, GG opens up about sewing prototypes in her Vermont dorm room, a Kickstarter that raised over $100K in a single day, surviving a factory collapse during the pandemic, and the bold rebrand from SheFly to Gnara.
We dig into why 56% of women report a bathroom accident outdoors, the taboo Gnara is dismantling, and the customer stories that prove this is so much bigger than a zipper — from Yosemite climbing guides to a solo round-the-world sailor. Plus GG on mountain biking, ice climbing, and training for the NYC Marathon.
Episode Links:
Gnara on Instagram
Gnara's Website
Gnara on YouTube
This episode was Produced by Jordyn Smith, follow her on Instagram @jordyn.journeys
Follow us on Instagram, @Hikesandmics
This episode's music was created by Ketsa, follow him on Instagram @Ketsamusic
Episode Sponsor(s):
Ursa Minor Outfitters - Inspired by the outdoors, Created by local artists
Go check them at www.ursaminoroutfitters.com and don’t forget to enter the promo code HikesMics10 at checkout to receive 10% off your order.
FlipSockz will keep Mother Nature out of your boots with their innovative nylon sleeve.
To get your first pair visit www.FlipSockz.com and enter the promo code HikesMics10 at checkout to receive 10% off your order.
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